Clif Bar Marketing Plan - 7190 Words

TABLE OF CONTENTS Executive Summary ...................................................................................................................................3 Situation Analysis - Background ...............................................................................................................5 SWOT Analysis ..................................................................................................................................7 Key Problem to be Solved ..................................................................................................................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Target†¦show more content†¦Increasing international growth and commitment to the environment and their employees are major strengths for the company. Growth opportunities are present in the organic market, which is projected to grow 9% (Scott-Thomas, 2012), and the smoot hie market, which will see a potential growth of 1.6% through 2013 (Technomic, 2012). Some of the weaknesses facing the company are its narrow target market in the organic product industry and lack of traditional advertising. Major competition from Odwalla and Naked Juice are threats to growth and the volatile market for fruit and other natural ingredients may cause unpredictable price increases and as well as an unpredictable future. Also, shifts in popularity of the trendy organic product movement may cause a decline in future revenues. However, both the smoothie and the organic/health food markets are growing rapidly and Clif Bar can secure a larger share in these markets with the introduction of Simply Clif. 2 Advertising efforts for Clif Bar have traditionally focused on social media and event support. The company aligns itself with promotions and activities that involve being active and supporting the community and the environment. Social media, magazine advertisements, a billboard, and a responsive website will be the main media used to introduce Simply Clif to the target market of adults in the age range of 18-40 who are concerned about health and are not overly cost conscious. Campaign effectiveness will beShow MoreRelatedClif Bar Marketing Plan7165 Words   |  29 Pages............................................................31 1 Executive Summary Clif Bar products are delicious, healthy, organic and convenient sources of nutrition. All of Clif Bars products are at least 70% organic and free of trans fats, hydrogenated oils and high fructose corn syrup (Clif Bar Company, 2013). As the natural and organic food market continues to grow in popularity, Clif Bar has a promising opportunity for growth. Another important market in the health food categoryRead MoreIdentify A Need Or Opportunity For Program Development1488 Words   |  6 Pagesthat good or service is ideally what experience a customer really wants. By taking the unmet needs of the consumers and meeting their requests, it will help alleviate frustrations and you are going to have engaged and loyal customer. Implementation plan: In order to make the business more well know, we will start by implementing them in local businesses to spread info about the product. Is there a need for physical space? Yes there is a need for physical space. The needs include the central office/storageRead MoreVideo Notes29279 Words   |  118 PagesLean Systems |8 |65 | |Inventory and Textbooks |9, 12, 15 |70 | |Clif Bar: Supply Chain |9 |77 | |Sourcing Strategy at Starwood |10 |80 Read MoreGatorade : A Product Line Based For Athletes2770 Words   |  12 Pageskeep it’s popularity. Purpose The purpose of this paper is to research and analyze the business and corporation of Gatorade. I will analyze gatorade, its affects on the sports drink industry and how it has grown over the years, and lastly its marketing and innovations. Background Information Gatorade was the idea that launched an industry. In 1965, Dwayne Douglas asked Robert Cade, a kidney disease specialist, why his players would lose so much weight during season, but would hardly urinate